Framing, persuasion, and emotions Research Paper

Framing, persuasion, and emotions - Research Paper Example There has been an emphasis on the need to use gain-framed messages that promote positive behavioral changes by highlighting the potential benefits of behavior adjustments. On the other hand, many scholars have highlighted that loss-framed messages may promote the undesirable behavior. Notably, both gain-frames and loss-framed messages may contain similar information. However, different studies have revealed that gain-framed and loss-framed messages have a different capacity in persuading people. According to Seo and Shen (2013), there are different persuasive effects of gain and loss framing. These authors recognized that gain and loss framing determined the kind of decision that individuals are interacting with the message made in the end. The researchers placed emphasis on the need for advanced research in an effort to identify the frameworks that explain the different persuasive effects of gain and loss framing. Seo and Shen also explored the need to combine visual images with a persuasive message. They highlighted that visual imagery combined with framing registers a high level of persuasion. These authors highlighted the exemplification theory is of critical importance in explaining how a mediating mechanism does exist between an image and the persuasive outcome. In addition, the authors highlighted that the duo coding theory is of critical importance in understanding how verbal and nonverbal mental systems encode information gained from the interaction with the enviro nment. Because the verbal, mental system focuses on language and symbols, the non-verbal system gives close attention to non-symbolic types of information. For this reason, framing corresponds to the verbal system while the use of visual images corresponds to the non-verbal system. Seo and Shen also described persuasion as a process, which constitutes of numerous linked changes. For this

ENTREPRENEURSHIP & INNOVATION IN ORGANISATIONS Assignment

ENTREPRENEURSHIP & INNOVATION IN ORGANISATIONS - Assignment Example 88). Innovation introduces a change, a new combination from what is familiar. Schumpeter, a pioneer in the study of innovation and entrepreneurship, posits that the main force that brings about this structural change is the â€Å"perennial gale of creative destruction† (Schumpeter, 1942). Thinking out of the box seems to be one valuable trait of innovators and entrepreneurs. Although related, the processes of innovation and entrepreneurship are different. Innovation is sparked by a new idea. The idea can be a new technology such as a gadget that can provide more convenience to consumers, a new service like an alternative form of relaxation, a new product, or even a new administrative procedure. Such ideas are driven by needs that are seen by the innovators. Innovation requires creativity. Engle, Mah & Sadri (1997) define Creativity as the ability to develop ideas through one of three processes. One is creation or the development of something new. Another is the synthesis or combination of concepts. The third process is modification or the changing or improvement of things (Anderson, 1992). Indulging in such processes makes the entrepreneur a creative thinker who modifies or rejects previously accepted ideas to build innovations from practically anything. In organizations, innovation becomes the growth of a new idea from its initial state into its actualized form as a full-blown innovation (Roberts, 2006). Schumpeter (1939) mentions various types of innovations: the introduction of new products, new methods of production and new forms of business organization as well as the penetration of new input—and output markets. The people who drive and protect the innovative ideas are the entrepreneurs. They are responsible in designing and developing a programme of activities that push the innovative idea forward.